4 Lessons | 45 Video Topics | 4h20m
Brand, Marketing & Sales • The Brand Promise • Unique Selling Proposition (USP) • The Brand Key • Brand Positioning and Brand Triangle • Brand Character & Brand Manual • Product Categories • Communication • Activity Grid • Sales Channels • The Boston Matrix • Funding • Sources of Funds • Funding Application • Costs of Funding • True Costs of Borrowing • Interest Impact • Thin Cap Rule • Investing • 15 Funding Crimes • Capex • Capex Motivation • Post Investment Review • Fixed Assets Management • Own vs. Lease • Yield Compression • Value Chain Engineering • Law • Intellectual Property • Tax • Decision Making • Proactive Vs Reactive Behaviour • Cause And Effect • Crisis Management • Economic Events