ABL

Jeremy Brooke, like most people, has faced a great deal of challenges throughout his personal and business life. Not least the traditional challenges of building businesses while balancing the demands of health, friendships, and family responsibilities. He has also contended with having no tertiary education, no access to capital, and significant personal complexities.

From an early stage in his career, Jeremy sought guidance from mentors and began to articulate his ambition along with his philosophies and logics on life and business. He meticulously wrote down his thoughts on everything from parenting to balance sheet reengineering — an acumen that would become the cornerstone of his approach to life and business. It is this acumen to which Jeremy attributes his many turnarounds and successes in his personal and business life.

During his 40-year career, Jeremy was at the helm of over 16 businesses (including National Foods and Shearwater) and was exposed to top-level decision-makers at several listed entities (including Innscor Africa, Tiger Brands and Exxon Mobil). He refined his framework continually and began sharing his thinking with his teams, partners, friends and family – witnessing the immense positive effect it had in the people he shared it with.

In 2017, Jeremy launched The 1000 Day CEO, a business leadership course that would be founded on the core philosophies and logics he had developed. He delivered practical toolkits, tactics and strategies for business leaders to achieve personal and business success, and focused energy on the things that mattered most – much less the long-winded theories and 'hot air' that he'd seen elsewhere. The 1000 Day CEO was delivered to over 300 business leaders over a period of 5 years.

Recognizing the importance of empowering business leaders across the continent, Jeremy partnered with a team who shared his vision. He understood that making this content accessible would contribute to the overall growth of individuals and of Africa as a whole. The 1000 Day CEO course was refined, enhanced and transformed into an online programme called Acumen for Business Leaders (ABL). ABL launched with its first cohort in November of 2022.

Jeremy and the ABL team passionately believe that great business leadership will be critical to the growth and success of Africa – and that great business leaders come from ordinary people who know who they are, what they want and where they're going.